Ever Sewn, an innovative sewing machine company focused on encouraging today’s generation of crafters, sewists and artists, was in need of images featuring their new Sparrow QE Quilting and Sewing Machine. Their partnership with Emerge by Jen was an obvious choice, as her brand is built around creating unique, beautifully handmade pieces, designed to encourage every woman’s individuality and self-expression, include gorgeous full length custom skirts.
The goal was to capture lifestyle and product shots, as well as editorial portraits of Jen’s to showcase the artist, as well as her stunning skirts. We chose to shoot in Jen’s studio to most authentically capture her creative environment and demonstrate the Sparrow QE in use. For the portrait session we chose a location in Jen’s community which is incredibly important to her.
The images created we featured in Ever Sewn’s catalog, brochures, marketing materials and on their website.
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